Interactive Media Services
Online advertising has come a long way from the days of annoying pop-up windows and intrusive banner ads for miracle weight loss. Today’s technologies and tools allow marketers to hyper-target consumers by going far beyond demographics. We can target by behavior, context, intent or even time of day. We can A/B test content, offers and tactics. We can retarget or “follow” consumers if they didn’t take the desired action during their first encounter. And all through the process we are learning more and more about the preferences of our audience.
Virtually everything that happens on the Internet can be measured. Advanced analytics give us mountains of rich data to quantify our successes. But the most important thing online experiences can do is to deepen brand/customer relationships.
+ Audit – Using a host of cutting-edge analytics tools, we are able to compile a telling profile of your online activity, as well as those by your chief competitors. This allows us to spot opportunities and “blind spots” that will help you better answer the needs of your audience.
+ Banner Advertising – Click-through rates have dipped to 0.20% for average banner ads and to about 0.50% for rich media banner ads (source: Eyeblaster Analytics Bulletin, March 2009). So how do we create banner programs that generate click through rates that are up to 30 times greater? The simple answer is that we create programs that are more relevant to the user. We target carefully. We make the click-through reward simple and compelling. And most importantly, we don’t end at the “click.” We make sure the destination we take visitors to is a friendly, efficient place, whether it is a stand-alone micro site or a special page on your web site. Minimal time. Minimal clicks. Maximum effectiveness.
+ Pay Per Click Services (PPC) – There are two types of searches that occur on the web: those where the user knows exactly what she’s looking for, and those where she has only a “general idea” of what she is looking for. Our Search Engine Optimization (SEO) and Pay-per-Click (PPC) services are geared to attract both audiences. Our paid search strategy leverages keywords and phrases, both specific and general, Our SEO improves organic search engine rankings not just by adhering to search engine-friendly principles, but also in leveraging your entire Social Media profile to make your organization more visible.
+ Planning – In order to boost your online program’s ROI, the most important step is developing a campaign plan based on your objectives. We set firm objectives of what the program is intended to generate. We then spell out the tactics, platforms and messaging we will use to achieve those objectives. We look at all audience research, market trends, competitive analyses. Then we monitor our activities at every step to evaluate each individual variable, and correct when and where necessary.
+ Tracking – Tracking customers from awareness to search to sale or conversion allows us to fine tune any campaign to maximize ROI. Accountability in online promotion is critical. Did we achieve our goals? Did we generate the click-throughs we were looking for? Did our conversion rates match our expectations? What surprises occurred during the process? Did we ensure re-engagement or future purchase? Were we able to generate positive word of mouth? The tracking and reporting methods we use help to answer all of these questions.
