Social Marketing

To help our clients achieve this Deep Engagement through Social Media, we focus on five key areas:

+ Listening – What conversations are going on in the online space and elsewhere about the brand right now? How many are positive? How many are negative? What kinds of opportunities are there to become part of these conversations?

+ Add value to the online experience – Consumers use the online space as a way to find “solutions.” What is the “greater purpose” our consumers have in mind when using our product or service? What are they trying to accomplish What can we do that will assist consumers to get to their ultimate solution?

+ Build/enable communities – We not only develop the infrastructure of a community that allows fans, followers and others to connect with our clients, we also manage and optimize those communities. Whether it is a social network you don’t own (think Facebook. Ning or Twitter) or a venue you do own (blog, web site or micro site), we act proactively to keep engagement high and facilitate communication between others, building trust, loyalty and evangelism.

+ Facilitate communication and “sharing” – Using the fundamental principles of the “Viral Loop,” we help clients identify their most passionate, most “connected” users, and develops ways to connect with them and help them spread our messages, values and content throughout their personal networks.

+ Analytics – Our analysis goes beyond mere numbers and strives to discover the bigger story that’s being told. We not only look at analytics as a means to quantify the success of our past efforts, but use them as a guide that will help us moving forward.

+ Create content that is both “sticky” and “slippery” - “Sticky” content is not just attention-getting, but also builds engagement with the brand and adds inherent value to the visitor’s online experience. “Slippery” content passes easily from one person or network to another. Think about the implications and opportunities of your ideas (press potential, participation, etc.) before you default to "making great ads."

+ IQ "Fast Start" - Our Social Media Fast Start is geared to help any organization be up and running with an effective Social Media program in one month.